View high resolution
lu·cid
adjective.
1. easily understood; completely intelligible or comprehensible: a
lucid explanation. (Good design is easily comprehended).2. characterized by clear perception or understanding; rational or
sane: “a lucid moment in his madness”. (Good designers have a clear
understanding of the world and how seemingly unrelated elements
relate).3. shining or bright.
____________________________
A few weeks ago we decided on LUCID as the theme for our senior show. (Not a huge stretch as we’ve been UCID12 informally for the last few months).
Translating this theme into a visual identity is difficult—here are some of my attempts so far.
Bottom two.
